Amelia hook test — the split, ready for your sign-off

6 bundled "hook batch" tickets → 18 clean one-hook creatives. All Amelia. Prep only — nothing touches Meta until you say go.

Prepared 13 June 2026 · Account: OT_theinterioracademy-CC (Amelia Fenmore) · Status: awaiting sign-off

Read this first — a scope catch

The recommendation (data-backed)

Run all 3 hooks on all 6 — they're all proven winners. Every parent below is rated "Performing (Control)" by your own Meta + Hyros sync, so fresh hooks on a proven body is the highest-return, lowest-risk move. Two are the standouts to watch:

BatchParent adAngleCPBCHook rateRead
565NoDegreeSuccess (Selfie)CREDENTIALS$725.1%Highest upside weak hook, proven body
567StudentResults (DTC)MARKET$545.5%Highest upside best CPBC + weak hook
564NoDegreeSuccess (DTC)CREDENTIALS$647.8%Solid
566AccountantEscape (Selfie)ESCAPE$707.0%Solid
568PassionToProfit (Selfie)MARKET$6323.4%High bar current hook already elite
456AccountantEscape (DTC)ESCAPENever launched — runs as a format test of a proven angle

Reminder of the honest limit: data can't pick which unaired hook (A/B/C) wins — that's what the test is for. It can only confirm these bodies are worth testing, which they are.

The split — 18 one-hook creatives I'll create in Fibery

Each becomes its own ITR creative (Type = ITR), linked to its parent, named with the hook so it's traceable. For 564 / 565 I've selected the 4:5 portrait file as primary (square also available).

New creative (Ad Simple Name)HookParentSource file → asset
Batch 456 · ESCAPE-1.1-AccountantEscape · Studio DTC · parent PID 47
ESCAPE-1.1-AccountantEscape_HOOK1HOOK147…AccountantEscape_HOOK1 · 8514e09d
ESCAPE-1.1-AccountantEscape_HOOK2HOOK247…AccountantEscape_HOOK2 · 427a5c8a
ESCAPE-1.1-AccountantEscape_HOOK3HOOK347…AccountantEscape_HOOK3 · 9ab1bd23
Batch 564 · CREDENTIALS-2.2-NoDegreeSuccess · Studio DTC · parent PID 4 · (4:5)
CREDENTIALS-2.2-NoDegreeSuccess_HOOK4AHOOK4A4HOOK4A_4X5 · dea6b5ae
CREDENTIALS-2.2-NoDegreeSuccess_HOOK4BHOOK4B4HOOK4B_4X5 · fc08dc03
CREDENTIALS-2.2-NoDegreeSuccess_HOOK4CHOOK4C4HOOK4C_4X5 · 7a2c7c7c
Batch 565 · CREDENTIALS-2.2-NoDegreeSuccess · Selfie · parent PID 5 · (4:5)
CREDENTIALS-2.2-NoDegreeSuccess_HOOK5AHOOK5A5HOOK5A_4X5 · 30652ecf
CREDENTIALS-2.2-NoDegreeSuccess_HOOK5BHOOK5B5HOOK5B_4X5 · 5a9c7787
CREDENTIALS-2.2-NoDegreeSuccess_HOOK5CHOOK5C5HOOK_5C_4X5 · 63f62fc2
Batch 566 · ESCAPE-1.1-AccountantEscape · Selfie · parent PID 10
ESCAPE-1.1-AccountantEscape_HOOK10AHOOK10A10HOOK10A · 358c7c6d
ESCAPE-1.1-AccountantEscape_HOOK10BHOOK10B10HOOK10B · 21ab5bd1
ESCAPE-1.1-AccountantEscape_HOOK10CHOOK10C10HOOK10C · e715b581
Batch 567 · MARKET-6.2-StudentResults · Studio DTC · parent PID 15
MARKET-6.2-StudentResults_HOOK15AHOOK15A15HOOK15A · f8cb9305
MARKET-6.2-StudentResults_HOOK15BHOOK15B15HOOK15B · 3f876cd9
MARKET-6.2-StudentResults_HOOK15CHOOK15C15HOOK15C · 2809d6ff
Batch 568 · MARKET-6.1-PassionToProfit · Selfie · parent PID 17
MARKET-6.1-PassionToProfit_HOOK17AHOOK17A17HOOK17A · 6b2b18bb
MARKET-6.1-PassionToProfit_HOOK17BHOOK17B17HOOK17B · f70b3779
MARKET-6.1-PassionToProfit_HOOK17CHOOK17C17HOOK17C · f224a505

Tiny flag: batch 568's files are ~40 MB vs ~230 MB elsewhere — likely shorter or lower-res. Worth a glance before launch, not a blocker.

What "sign-off" sets in motion

  1. I create the 18 ITR creatives in Fibery — Type ITR, linked to parent, Amelia identity, angle/style inherited, hook in the name. Each carries its exact Shade video reference (asset ID above) so publishing later is one step.
  2. I tidy the 6 old bundle tickets — link the two orphans (564, 565) and mark the bundles superseded, so nothing's double-counted. Fibery stays clean.
  3. Nothing goes to Meta. Prep only, as you asked. When you're ready, one go-ahead publishes them as PAUSED ads (deduped) and you flip them live.
You and Raeden do nothing here — this is all on me. I just want your eyes on the split and the scope catch before I write to Fibery.